When it comes to marketing, some things, like consistency and quality content, should never change. What DOES change is the how and where your content is shared. Here are some of the best practices of 2016 to make your message more effective and get the best response from your target audience. Make it mobile. More and more shoppers are turning […]
In the spirit of back to school season, this month Puzzle Pieces is sharing a lesson on marketing the way schools do it. It is the business of alumni relations to keep former students engaged with their alma mater. If they don’t do a good job, they lose potential donors as well as word-of-mouth advertising […]
It is easy to continue working ‘in’ a business, but it’s essential to work ‘on’ your business as well to stay on course for success and growth. An important tool you can use is a marketing audit. Periodically evaluating what is (or is not) working, what’s outdated, etc., will help you get the most of […]
Does the arrival of sunny summer days affect your marketing plans? If you answered yes, you may end up getting burned! No matter the season, and no matter the business climate, it is important to have a consistent marketing plan to keep customers walking through the door all year long. Here are three ways to […]
Most businesses pursue media coverage as free advertising, to a ready-made audience, and to enhance a company’s credibility. But as a marketing tool, PR can result in powerful editorial links which help boost your SEO. And since SEO drives more potential customers to your site, the million dollar marketing question is how can you get […]
Ever wonder what news sources you should be targeting as a small business owner? In Harford County there is no shortage of local news blogs, newspapers or magazines. If you are not familiar with how our community is consuming its news, you should be!