Author Archives: Katie Cole

5 Reasons Our Clients Make Us Grateful

JigSaw may not be a Fortune 500 firm, but we definitely consider ourselves fortunate to work with so many people who motivate us in big and small ways.  So in keeping with the Thanksgiving season, this month’s blog shares five of the reasons we are thankful for YOU. And from our homes to yours, we wish […]

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Invest in Sponsorships and Harvest the Opportunities

Sponsorship marketing is one of the easiest, most affordable ways for a small business to gain exposure. In return for financial support or a donation of products, services or even time, a business sponsor receives benefits that include advertising to a niche audience (with the potential to boost sales), exposure for the company, an enhanced […]

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What to Review in A Marketing Audit

It is easy to continue working ‘in’ a business, but it’s essential to work ‘on’ your business as well to stay on course for success and growth. An important tool you can use is a marketing audit. Periodically evaluating what is (or is not) working, what’s outdated, etc., will help you get the most of […]

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5 Reasons JigSaw Makes Time to Volunteer

Despite crazy busy personal and professional lives, the JigSaw Team still makes time to volunteer. Here’s why we do it…and why you may want to consider it, too. Personal growth: Volunteering gives you new skills and knowledge. For instance, Kathy volunteered to be part of a home build for Habitat for Humanity last year. The […]

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7 Tips to Make Your Marketing Campaign A Success

Ready to promote an event  or launch a new product or service? Here are seven tips to help make your campaign a success: Be sure that all of your communications are consistent in look and message and have a visible link to your website or registration page. Use save-the-dates and occasional teasers as soon as you have a firm time/date/location […]

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Funny Business: How Humor Can Help Your Company Thrive

There have been many scientific studies proving the benefits of laughter to a person’s health. Some of those include strengthening the immune system, boosting energy, diminishing pain, and offering protection from the damaging effects of stress. But injecting humor—and its by-product, laughter—into your professional communications can be beneficial to the health of your business, too. […]

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