Category Archives: General

5 Tips to Make Your Marketing Message More Effective in 2016

When it comes to marketing, some things, like consistency and quality content, should never change. What DOES change is the how and where your content is shared.  Here are some of the best practices of 2016 to make your message more effective and get the best response from your target audience. Make it mobile. More and more shoppers are turning […]

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5 Reasons Our Clients Make Us Grateful

JigSaw may not be a Fortune 500 firm, but we definitely consider ourselves fortunate to work with so many people who motivate us in big and small ways.  So in keeping with the Thanksgiving season, this month’s blog shares five of the reasons we are thankful for YOU. And from our homes to yours, we wish […]

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Invest in Sponsorships and Harvest the Opportunities

Sponsorship marketing is one of the easiest, most affordable ways for a small business to gain exposure. In return for financial support or a donation of products, services or even time, a business sponsor receives benefits that include advertising to a niche audience (with the potential to boost sales), exposure for the company, an enhanced […]

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Three Ways to Market Your Business Like A School

In the spirit of back to school season, this month Puzzle Pieces is sharing a lesson on marketing the way schools do it. It is the business of alumni relations to keep former students engaged with their alma mater. If they don’t do a good job, they lose potential donors as well as word-of-mouth advertising […]

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It’s Time to Spice Up Your Marketing

It is easy to continue working ‘in’ a business, but it’s essential to work ‘on’ your business as well to stay on course for success and growth. An important tool you can use is a marketing audit. Periodically evaluating what is (or is not) working, what’s outdated, etc., will help you get the most of […]

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What to Review in A Marketing Audit

It is easy to continue working ‘in’ a business, but it’s essential to work ‘on’ your business as well to stay on course for success and growth. An important tool you can use is a marketing audit. Periodically evaluating what is (or is not) working, what’s outdated, etc., will help you get the most of […]

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